What is a Pitch Deck? Examples, Tips, and Templates

pitch deck design

All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment. Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

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Softr's deck uses aesthetic consistency with clear visuals to highlight their no-code platform's functionalities. Their compelling narrative includes discussion on market trends, competitive differentiation and growth plans, capturing the essence of their vision. Your pitch deck outline will include your core team members. The investor is interested in the drive of these people and what makes them unique enough to see this project to its success. Most startups include a hockey stick growth chart in the traction slide of their pitch deck. On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture.

Work on your decks together in Slack - Pitch

Work on your decks together in Slack.

Posted: Thu, 17 Nov 2022 08:00:00 GMT [source]

What is the difference between Upmetrics’s business plan builder and pitch deck builder?

That way, you can maintain design consistency across the board. It’s a great choice for those who don’t have so much content to share yet need a full-fledged presentation. Short but informative, this business plan is best used for sharing an idea with potential investors at the early stages of the product. Meanwhile, we share the ready-to-use templates below to create the best startup pitch decks with zero design or coding knowledge.

How to Create a Pitch Deck That Wows Investors - Built In

How to Create a Pitch Deck That Wows Investors.

Posted: Tue, 27 Jul 2021 07:00:00 GMT [source]

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pitch deck design

This is the iconic pitch deck Rand Fishkin used to showcase Moz (previously SEOMoz) to investors and raise funds back in 2011. Buzzfeed used this pitch deck back when it was only generating around 2.5 million page views per month to convince investors of its much larger plans for the future. If you’re also thinking about using a pitch deck with a dark theme, this template will come in handy. It features 36 different styles of slide layouts for you to choose from. Even though the initial plan didn’t exactly work out, this pitch deck is what helped the startup get its idea off the ground as Fusion Books. Mint.com created this pitch deck 5 months before launching the startup.

And if you don’t know where to start, use one of the Venngage pitch deck templates we’ve shared here. When you’re trying to raise money for your company, give investors a reason to turn the pages of your pitch decks. Once you’ve customized the Venngage pitch deck templates for your brand, share them online or download them as a PNG, PDF, or export it for PowerPoint. Your business’ future relies on a slide deck and a great presentation. That makes spending a little extra time creating the best pitch decks worthy of the effort. An investor pitch deck needs to effectively present your business model to the audience.

Step 3: Download or share.

Yours needs to be lean — fleshed out with your most impressive, relevant information and organized with some degree of flow and cohesion. An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

pitch deck design

Use Your Branding

Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide. It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

They had the captivating numbers to capture the mind of financiers. While presenting, move your eyes from the slides to the audience and vice versa at regular intervals. Doing this ensures that you engage them as your pitch deck presentation runs. Turning every minute to read from the slides can reduce the tempo and also bore the listeners. While trying to create a perfect pitch deck presentation, there are some things you have to embrace and other things you have to avoid.

What’s Included in a Pitch Deck Presentation?

Now let’s take a look at some of the best startup pitch deck examples out there. A well-designed pitch deck is vital to convincing investors that your company has massive growth potential, so you can get the resources you need to scale. Unlock the power of our AI to transform your business plan into an impactful pitch deck. Our AI pitch deck generator drafts, refines, and customizes each slide to showcase your business in the best light.

In this post, we’ll look at the best startup pitch deck examples from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. Using OpenAI’s ChatGPT, Pitches.ai helps businesses craft compelling presentations and pitch decks by analyzing text and applying its Proven Pitch Framework. This ensures that your content is well-written and aligned strategically with what investors want to see. It offers various ways to create your decks, you can choose to upload a rough pitch, let AI create them for you, answer questions, and select its freestyle model. A well-known DIY graphic design platform, Canva also lets you craft unique pitch decks and presentations.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly. As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values. But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions. By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Also, you can check out our best pitch deck templates collection to find inspiration. It was competing against other more popular platforms like Myspace and Friendster. This pitch deck proves how well the company described the platform in a very simple manner in each slide to help investors understand the purpose of the business. Although, creating such a precise pitch deck is not as easy as it sounds.

This investor presentation has only four slides with the most straightforward structure. Instead, Biogrify made a nice presentation with real examples of how the product looks and works in different scenarios. You can get the first impression of the product and how it works without a single word – just an example of posts shared on their social network. Another nonconformist pitch deck example – no financials to demonstrate the company’s performance, no case studies, and no detailed problem statements. We also loved growth vectors, a specific way to demonstrate the key directions for the company’s development in terms of products and markets. Best pitch decks can break the rules of standard structures, and Launchrock’s example is great proof of it.

The problem slide, however, is where you start building your story. This could be anyone from a venture capitalist to someone you think will make a great co-founder. It could also be the astute-looking panel of judges in a startup pitching competition. You need a pitch deck whenever you need to pitch your business to anyone. That’s not as robust as the problem slide, but quite impressive in its way. There is a straightforward intro of the main directions where this social network can help users stream their desired content.

If you want also want to showcase lots of stats and information in a concise manner, this pitch deck template will help. It features 60 slides with unique designs for presenting a data-driven pitch. This pitch deck was used in LinkedIn’s series B funding round. As you’ll see from the presentation, it features more information about the company than the usual startup pitch deck. That’s probably what helped the company raise more funds on its way to becoming a $26-billion company.

There are so many opinions on the internet and in the business world about what the ideal pitch deck must contain. Simply from looking at examples of successful startup pitch decks, it is easy to see patterns on what a successful pitch deck must absolutely contain. There are many different opinions about the components of a pitch deck. But when we looked at some successful startup pitch decks out there, we noticed 10 key slides included in most of the presentations. We invite you to join us on the exhilarating journey of reviewing the most successful pitch decks!

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